The travel retail industry has faced very challenging times over the past years yet offshore duty free sales on Hainan Island surged +226% to RMB46.8 billion from 1 Jul 2020 to 30 June 2021. This highlights the growing importance of Hainan’s offshore duty free sector to the global travel retail industry amid the context of COVID-19 crisis.
This opening session of Hainan Discovery: Travel Retail Summit features an extensive travel retail market recap and discussion surrounding the issues that brand owners must address in terms of developing the Hainan offshore duty free opportunity.
The travel retail market is an ever-changing crossroads for many of the world's leading premium and luxury brands. Consistently high spenders like the Chinese are the most obvious examples of how rapidly consumer trends evolve.
This session features the importance of OTAs, social commerce and Mini-Programs, which are all pivotal to the future strategic media planning in China. Learn the winning tips and future trends from top-notch speakers who will discuss extending your reach to Chinese travelers who are already more digitally receptive than their global peers.
Digital marketing is by far the most common approach to reach Chinese travelers, but with the new era of smart retailing and digitization, e-commerce and smart retail development now top the agenda.
This session focuses on how travel retail brands should make the most of smart retailing in order to target Chinese audiences in the post-pandemic world. Speakers includes key Chinese digital giants who will present how their cloud-based solutions facilitate travel retail brands in implementing successful e-commerce and O2O strategies.
Be inspired and learn from top media players shaping the online world in a star panel which will focus on helping travel retail brand owners to capture the new opportunities that lay ahead.
Reacting to the shifts in consumer behaviour during the COVID-19 pandemic, travel retail players can benefit considerably by leveraging data and analytics to improve their businesses.
Meet top-notch experts in sharing how big data and analytics can uncover inefficiencies in business processes and technologies and ultimately drive actionable solutions. This allows decision-makers to better segment, generate insights and uncover the evidence that will ultimately guide their strategic decisions.
To reach Chinese travelers and the Chinese market in an effective, reliable way, travel retail players need to use a combination of native ad partners, analytics resources and software tools.
It is essential to create a customer journey for better marketing conversion across three important steps: attract, engage and delight.
This session shows how WeChat CRM can help businesses manage WeChat Official Accounts, identify customers among WeChat followers, increase purchase conversation rates through personalized engagement, optimize marketing decisions with in-depth data analysis, and integrate HubSpot CRM to achieve a 'follower-lead-customer' one stop management.